Sending an SMS or Email to All Clients, Or Clients With Past/Future Appointments


Simple Salon allows you to send an SMS or Email to all of your clients, or some of your clients, in just a few clicks. There are a few ways this can be done.

One way is by utilising any category on your Marketing page. In this example, we would like to market to All Clients:


Click either Send SMS or Send Email if you want to send a message to all clients on this list. You can also use any of the drop down menu filters to look at clients from a particular Client Category, Gender, Referral Type as well as clients that are enabled for SMS/Email Promotions:


When you're ready, click Send SMS or Send Email, type your message (or use a template) and click Send Message*.


Note: Any "Appointment" tags (i.e. Appointment Service Name/Day of Week/Date/Time) can only be used in the context of your Automatic Message Types, such as the 1st and 2nd Appointment Reminders. Currently they cannot be used with Marketing or Reporting options. Please click here for more information.

It's always a good idea to send yourself a Preview of the message to your mobile number before committing to sending the message!

Make sure you're aware of how many clients are on this list, especially when sending a lengthy SMS. If you have thousands of clients, you should take into account how many SMS credits may be needed to carry out a full SMS campaign.

You may want to clear out old or outdated client's before you proceed with messaging all clients. Click here to learn how to bulk delete clients.

You can also message clients that have come in for an appointment over a certain range, or that have a future appointment.

Go to Reporting > Report List > Appointments Report.

Specify the From and To date range (you can also filter by Operator or Booking Type). Click Show:


When you're ready, click Send SMS or Send Email, craft your message (or use a template) and Send*. It's that easy!

* Keep in mind that 160 characters equates to one SMS credit. Therefore, if your message is more than 160 characters, multiple SMS credits will be used per text. There is also a limit to 640 characters per message, this is equivalent to 4 SMSs in one text. Please send yourself a test before you send the SMS to your clients. Click here for more info.

If you choose ‘Send Email’, the ‘Standard Email’ option will allow you to send up to 1000 emails for free from Simple Salon. If you need to send more than 1000 emails, you’ll be required to use one of our third-party email marketing platforms—’Mailchimp’ or ‘Campaign Monitor’. To use either of these platforms, head to their websites to set up an account and then follow the steps here to connect your Simple Salon account to Mailchimp and here to connect to Campaign Monitor.

SMS Pricing is dependent on location. Please click here for further information.

If you have any questions, please send them to us via the Submit a Request option in your Help & Support page. 

Have more questions? Submit a request
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