Now that we understand how powerful the Simple Salon Marketing is, let's set it up. If you missed out on Part 1 of the "Use Simple Salon to Grow Your Business" series, check it out here:
Time to set it up, let's get automated. Here are your automatic 1-Touch Marketing options:
First Visit Message
New Client Message
Operator Appointment Notifications.
Setting up your 1-Touch Marketing
You will find these automatic marketing options in the 1-Touch Marketing section of the SMS & Email tab in your Admin page.
Setting up APPOINTMENT REMINDERS
Edit your Appointment Reminder and tick SMS Enabled and/or Email Enabled. You can send out your appointment reminders via SMS and email or one or the other.
Enter the number of Days BEFORE Appointment to send message and the system will automatically send out the reminders this number of days before the appointments.
The SMS Template and Email Template are currently set to the default templates, which we have created for you.
NOTE: You are more than welcome to come up with your own SMS and email reminder wording. For info on how to do this, check out the Creating & Editing SMS & Email Templates in Simple Salon article.
Then once you've created your template, come back here and select from the SMS Template and Email Template drop-down menus the template you wish to use for reminders. This applies to all of the 1-Touch Marketing options outlined in the rest of the article.
Save your Automatic Appointment Reminder Details and you're done!
Important Note: One SMS is 160 characters. If you go over 160 characters, the system will automatically allow you to use more than 160 characters, however, you will be charged for two SMS's. If you do not wish to go over the 160 character limit, you can un-tick the Allow Multiple SMS Messages setting in your Marketing Settings, via Settings.
Setting up your FIRST VISIT message
This means that the client will receive an automated SMS and/or Email after their first appointment at your salon. You can choose the number of days after their first appointment for the system to send them their message.
Edit your First Visit Message and tick SMS Enabled and/or Email Enabled.
Enter the number of Days AFTER Appointment to send message select the templates you wish to use and Save. (Again, you can create your own templates as mentioned above).
Setting up your BIRTHDAY message
This means that the client will receive an automated SMS and/or email before their birthday, or on their birthday.
Edit your Birthday Message and tick SMS Enabled and/or Email Enabled.
Enter the number of Days BEFORE Birthday to send message select the templates you wish to use and Save. (If you want them to receive their message on the day of their birthday, enter 0 into this field).
Setting up your NEW CLIENT Message
This means that the client will receive an automated SMS and/or Email after they have been added to your database as a new client. Edit your New Client Message and tick SMS Enabled and/or Email Enabled.
Enter the number of Days AFTER New Client Added to send message select the templates you wish to use and Save.
Setting up Operator Appointment Notifications
Check out the Operator Appointment Notifications article for steps on setting up your Operator Appointment Notifications.
There you have it, your automatic Simple Salon marketing. Now sit back and relax and watch how Simple Salon does the work for you.