How Many Characters Can I Have in an SMS?


1 SMS is 160 characters in length. You can send longer messages using a process called concatenation. We use special characters to join the SMS together and deliver them as one message. Due to the use of characters to join the messages there are inconsistencies in the length of following SMS. This is the break down:

Number of SMS Characters
1 160
2 306
3 459
4 (Maximum) 612

If you choose to send an SMS which is greater than 4 messages, the SMS will be sent to Simple Salon Messaging, and only the first 4 SMS's will be sent to each client.

You also won't be charged for the extra SMS's. Only a maximum of 4. This means clients will receive only part of the message.

Note: If you choose to send a campaign of this size, you'll most likely spend a significant amount to your salon and you need to be sure that you're happy with the decision you made, as there is no going back.

If you do not wish to go over the 160 character limit, you can untick the Allow Multiple SMS Messages setting in your Marketing Settings, via Settings.


If you ever have any questions, please send them to us via the Submit a Request option in your Help & Support page—we're here to help.

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